I think its the best movie done for that demographic. What do you want the audience to walk away with from this film?ĭamon Dash: Well, this particular movie is catered to a certain demographic. To try and pretend to be something that you're not is not credible. They're fucking with him, almost like they have something against him because he has so much support on the street.ĭamon Dash: Street cred is bullshit. He just did 3 months in the hole for no reason at all. It just so happened that they came on the same day.ĭamon Dash: He should be out in July. With them you have to get them when they are available. Mariah Carey and Rob Sanchez kind of like free styled their parts. While he was shooting the movie he was on trial for attempted murder charges. Then also if you notice in the film everyone is wearing my watch line, so it becomes a commercial to a degree. The movie was written for my artists to have a venue to do other things. That was important to me.ĭamon Dash: Well, basically I wanted everything to coexist. That's why I couldn't be on location and be someplace that I couldn't go home and be with my kids. It's just hard to do too many things at one time. After we would wrap, I would go to my office. I had to run my companies while I was directing. I didn't try and make them go too far from their personality.ĭamon Dash: It was too far away. Everyone that I worked with I hung out with them. I had a cast in my mind, so I knew what to take from them. Basically as I was writing the movie, I was writing it for those people. Mostly everyone I know has a sense of humor.ĭid you find it difficult directing non-professionals on the set?ĭamon Dash: Not really, just because I knew everybody. I don't know any gangster that's not funny. I wanted it to be a little more humor as well. I just wanted the script to be a little better as well. It was intended to be a demographical movie, something that's just directed towards the urban demographic. All my partners said don't put it out because it didn't represent what we wanted to do in terms of quality of production. I never anticipated it being theatrical or well received. When we first made it, the intention was to make it straight to video. You can't just say I have to make one kind of movie.ĭamon Dash: Just everything. We can't be pigeonholed into making the same movie. You can't have a double standard like that. The governor of California used to be the Terminator. I was providing another venue for him to be creative. The reason why I mad the movie in the first place is so Beanie Sigel would get the attention. It's definitely to be shocking.Īre you worried that you are portraying wrong stereotypes?ĭamon Dash: It is demographically shot. To a degree, I'm quite sure that has happened before to people who sell drugs and have kids. Not to advocate anything, just to show how real things happen. The purpose of movie making is to invoke emotion. IT was to be as provocative and shocking as possible. What was your reason for the scene where the child is playing with the heroine brick? Isn't that a bit irresponsible?ĭamon Dash: Actually it was cocaine.
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